BEDTIME STORIES AR

In support of the launch of Eddie (Bose’s Alexa enabled interactive speaker), I tapped into one of my favorite and most formative childhood memories: my parents reading to me at bedtime.  My thought was to create an AR-enabled application for Eddie that made reading a story a magical, Hollywood-esque performance by providing synced music, sound and visual effects that reacted to a narrator’s voice. I helped bring the idea to life through content extensions, influencer seeding and events, in-store activations, social tie-ins, and media partnerships. 

 It is an idea that I am looking forward to proudly sharing with my niece and nephew, and who knows, perhaps my own children one day.