phase 2 Campaign

The program we created leveraged Heineken USA’s relationship with Blipper by incorporating CTAs into in-store POS, on-premise collateral, OOHs, print, digital advertising and social posts which asked consumers to “blip” the Desperados bottle to receive and share completed daily “dares” to instantly win prizes (VIP club nights, discount UBERs, free delivery of Desperados from Drizly, etc.). I’m still in shock that legal approved our dares.

The best part of the assignment was the print exploratory that afforded me the opportunity to bring some punk music sensibilities to the copy (think Iggy Pop, never Green Day) to help stir and excite the millennial target audience.