albuquerque international balloon fiesta

There was no stock photo that could possibly capture the most breathtaking aspect of this sponsorship; the views of New Mexico from 10,000 feet during a dawn balloon ride. So we took it upon ourselves to create our own.

The collateral that we developed for this program was amongst the most beautiful work I did for the brand during my time on the business, and in Dos Equis speak, some of the most interesting. 

most interesting football promotion

We handled the digital media elements for an exclusive football promotion with ESPN. Consumers were given a chance to create and share their own football-inspired Most Interesting Man lines through Twitter for a chance to win an invite to a Dos Equis Super Bowl viewing party in Las Vegas. As much as I hate to relinquish my writing duties, I have to say we received some very interesting submissions.

x-games sponsorship

I got a chance to bring my childhood love of BMX (I still miss my Mongoose) to life when Dos Equis signed on with ESPN to sponsor the X-Games.  Partner bars and consumers in Texas loved the ads, posters and LEDs that we created for the program.

music festivals

It was a tricky task to create a functional visual system for the brand’s music festival sponsorships that worked well with their rigid collateral templates. What we devised made the most of a very limiting wood background, allowing for custom headlines and CTAs, and made each festival’s logo, line-up and assets a visual focal point.

xx skiing

In line with its adventurous persona, Dos Equis built an extensive network of sponsorships with some of the biggest ski resorts from around the country.

Each winter, it was our job to help drive awareness of the program, participation and sales volume by developing a series of regional promotions and contests that incorporated all-inclusive weekend trips, lift ticket giveaways, après ski drinking parties, and access to the big air bags they provided key mountain partners through print, digital and social media, on and off-premise POS, iBotta and Coupons.com.

floor interruptor

Creative inspiration can come from the strangest places. In this instance, it came from a shark head sitting on my creative partner’s desk. When the brand team was looking for a last minute execution to help boost west coast sales, we came up with an idea for a crazy-ass 3D floor display that was intended to scare the poop out of beer drinkers into buying Dos Equis. You know what? It worked.