CREATIVE DIRECTOR + COPYWRITER
Workplace TrendS Content Campaign
My first assignment on the account was to create an in-depth, 3-part content series that highlighted workplace (technology-based and beyond) trends that could present immediate and future issues for companies, and the jobs of their corporate decision-makers and IT managers. My assignment was to help identify and shape the three trends/areas of focus and work with my art partner and video producer to create a series of videos, one sheets, emails social media posts, and website content that were translated and shared out with Lenovo company managers and salespeople in over 60 markets around the world. In addition to doing all of the writing for the campaign, I also was charged with leading the trend research, developing the storyboards, and serving in a creative director capacity overseeing development of all the individual pieces.
EDU Product Portfolio Brochure
One of the largest areas of growth for Lenovo is the education segment. We helped them develop their sales brochure (printed and online) that highlighted the approach, partnerships, and products aimed at this important target audience/consumer. I wrote all of the copy and worked hand-in-hand with my art partner to create, layout, and design this essential document.