CREATIVE DIRECTOR + COPYWRITER
Repowering mercedes-benz
The first project I worked on for the brand was a campaign aimed at generating awareness for their remanufactured engines and transmissions. We came up with a concept that focused on three key attributes that Mercedes is well known for PRIDE, EXPERTISE, and TRUST. The print and dealer POS that we created combined catchy headlines and informational copy with highly visual part cutaway shots successfully captured the attention of everyone from diehard gearheads to casual Mercedes owners.