fake holidays

Sometimes you just gotta fake the funk. When the brand didn’t have the budget to sponsor events, we helped them create their own. We developed a series of “fake holidays” situated around real drinking occasions for consumers, which were brought to life in the on and off-premise environments with print, radio, web and social support. These ended up being a huge hit with partner retailers and bars alike.

minnesota retail

With Minnesota being a key market for the brand, we created a series of in-store displays and print ads that brought local flavor and insights to life in a witty fashion that could only come from Newcastle.

beer of the month

Buffalo Wild Wings, Friday’s, Twin Peaks and other national and regional bars constitute the backbone of the brand’s on-premise business. We created a series of Beer of the Month promos that included print, tap handles, posters, table tents, napkins, bar collateral, VIP tables and trivia nights to entertain consumers, educate them on the product, and keep them drinking Newcastle.

march madness promotion

There's nothing like developing a campaign for a British beer around an American collegiate sporting event that they weren’t sponsoring and had no cultural connection to.

Despite those hurdles, we managed to come up with some rather creative ways to promote a sweepstakes during March Madness that offered a chance to win custom Converse kicks through Twitter entries.