DRIVE BIGGER

I worked closely with the team’s ACD to develop all of the copy for Drive Bigger, Volkswagen’s green approach to becoming an EV-focused, carbon-free corporation. The effort also covered the brand’s sponsorships. The clients loved the work so much that they incorporated the work/language across all their marketing efforts.

MODEL: ID.4

While being tasked with writing copy for all of the new models on VW.com, my primary focus was on the brand’s lead electric vehicle, the ID.4. The Volkswagen cadence and copy structure proved to be far more complex than driving my old Passat, but it sold me on my next vehicle being an EV (an ID.4, duh).