CREATIVE DIRECTOR + COPYWRITER
purple flavor "o-face"
One of my last assignments at Agent16 was to get Lil’ Kim for the brand’s new Purple flavor campaign. She fulfilled the client’s ask for a more recognized, urban and on-brand personality, and went on to become their most popular “O-Face.” Hail to the Queen Bee!
FUn book
I worked with our planning group to develop a slew of offbeat, out there and unexpected digital, social, experiential, on and off-premise and guerrilla tactics, as well as celebrity recommendations for upcoming Three Olives campaigns.
The clients were impressed, bought off on a number of ideas, and we were reminded that a well thought-out, well-designed printed book and DVD are a much better means of presenting work than a boring-ass PowerPoint.
bubble party
The first event we produced for Three Olives was the “star-studded” launch party for their new Bubble flavor. The idea was to create an experience that brought to life the brand’s outrageously fun personality, with a look and feel that was a pinked-out cross between Willy Wonka, Alice In Wonderland and Cirque du Soliel.
The event, which was hosted by Kim Kardashian was a huge success, bringing in roughly 162,253,300 media impressions (broadcast/print/online), over 2000 guests at Greenhouse, and served up 192 bottles of Bubble. It was said to be one of the best parties ever at Greenhouse (and no one got shot or arrested).
Rangtang party
When my partner and I launched our event agency General Principle, Three Olives followed us along for the ride. Our first endeavor for the brand was the launch party for their new Rangtang flavor in NYC.
This summer/beach-themed jam was hosted by Khloe Kardashian and was held at QUO nightclub. Despite taking place on a cold, rainy winter night, over 700 people showed, and the event received 111,837,611 media impressions (broadcast/print/online).