YOU'VE ARRIVED

The concept that I came up with for the pitch was entitled You’ve Arrived, which not only spoke to owning the moments of physical arrivals at desired destinations, but as well, the achievements of potential consumers, celebrity partners and drivers as they reach their personal goals, and the role that the brand could play in their successes.

The supporting creative that we developed integrated highly targeted digital, social, mobile, print, and OOH media placements and lifestyle-based experiential executions, all of which incorporated personalized messaging and an action-driven tagline/CTA that I came up with – Download and Get There.